Prym Intimates – Launches ‘mysoftseal.com’– The Future of Lingerie Accessory Shopping

08 July, 2022

Mysoftseal.com - online shopping portal was launched by Prym Intimates in June 2022. The launch was livestreamed to enable employees, colleagues, and some key customers to participate in that event. This online shopping portal is a B2B platform that would offer customers to order customized lingerie accessories for a range of products offered through the portal. One of the special features of this portal is that customers now can choose to order quantities as small as 50 pieces without having to pay any surcharges for not meeting MOQ/MCQ’s and still have the flexibility of customize the products in terms of specifications and colours based on a PANTONE colour palette.

Chaaminda Karunaratne – Head of Intimates R&I and Marketing kicked-off the event with an introduction to the project and the B2B portal which was followed by Vasu Wijegoonawardena explaining the strategic importance of this project for the future of the Intimates Division. Imesha Ruwanpura – Executive Business Development, demonstrated the order placement process. Thereafter Dr Ansgar Nonn shared a few thoughts and congratulated the team for successful completion of the project. The event concluded with a vote of thanks by Lahiri Hettiarachchi – Assistant Manager Business Development.

Prym Intimates embarked on the project approx. 18 months back when it realized that there is an opportunity to increases sales with small volume customers. Having understood the customer needs Prym Intimates Dye House Team and R&I Team came up with a strategy to provide a speedy and a competitive solution to these small volume customers, including high-end designer labels. This e-commerce platform was officially introduced to customers at the Interfiliere Paris Fair, which was well received by those who visited the Prym Intimates stand. This also gave an opportunity for Prym Intimates obtain feedback from the customers to further improve the solution that is being offered through the platform. Some customers felt that this is a long-awaited need in the industry and was delighted to see that there is a viable way to obtain customized small volumes. It was learnt that PI became the first bra-manufacture to offer customized accessories through an e-commerce platform’.  The product range include – Hook & Eye bra closures, bra-wires, Rings and Slide adjusters and Ribbon Bows

Initially, the platform will be available for customers in 6 countries - United Kingdom, Spain, France, Italy, Germany and . These customers however, can instruct the order to be delivered to any part of the world where the garments are produced. However, PI plants to expand the number of countries in the near future including the rest of the EU countries and Americas.

Avail yourself to a host of benefits by shopping through mysoftseal.com

• The minimum order quantity can be as small as 50 items, without any surcharge
• Select from over 2500+ colors from the PANTONE® colour library: PANTONE® book ID PANFHIC100A (an additional charge of USD25 per color will be levied)
• Ability to customize your product in terms of cut sizes, number of rows and colour
• Easy and secure payment via credit card
• Ability to request a customized test report for your specific order (an additional charge of USD15 will be levied)
• Fast delivery with tracking through DHL courier service

 Whilst Intimates continue to maintain and uphold the legacy of infusing exclusive quality to all merchandise, the launch of this platform provides its customers a ‘one stop solution’ offering convenience, customization and competitive prices for all lingerie accessory needs.

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