Prym participates in Interfilière Paris

03 January, 2019

Interfilière is a unique international event for lingerie, swimwear and activewear materials and accessories. Prym participated in the Interfilière trade exhibition in Paris in July 2018 which is a proven platform for making contacts and doing business, as all the professionals from the international market come together. The trade show is an incubator for progressive thinking and an accelerator for trends, explaining what consumers want and anticipates evolutions in growth markets. The show attracted 280 exhibitors from 28 nations, and was patronized by 10,000 vistiors.

We demonstrated our creative flair at the exhibition which attracted a high number of visitors to our booth including world’s leading lingerie manufacturers. We also launched our swimwear catalogue and Autumn-winter 19/20 catalogue at the event. Going forward, we will continue to participate in the Interfilière trade show which simulates new ideas and keeps both visitors and exhibitors up-to-date with the latest industry news and information whilst offering an unrivalled overview and understanding of the market. This has proved to be a valuable source of inspiration for us.